Sales, marketing and public relations professionals plan, develop, coordinate and implement programs of information dissemination to promote organizations, goods and services, and represent companies in selling a range of technical, industrial, medical, pharmaceutical and ICT goods and services.
Tasks performed usually include: commissioning and undertaking market research, analyzing the findings, and planning advertising marketing and public relations activities; supporting business growth and development through the preparation and execution of marketing objectives, policies and programs; planning and organizing publicity campaigns; appraising and selecting material submitted by writers, photographers, illustrators and others to create favourable publicity; acquiring and updating knowledge of employers’ and competitors’ goods and services, and market conditions; assessing
customers’ needs and explaining and demonstrating goods and services to them; visiting regular and prospective client businesses to establish and act on marketing opportunities; quoting and negotiating prices and credit terms, and completing contracts.