251307 - Search engine optimization expert

Increases the ranking of the company's web pages based on targeted queries in the search engine. Creates and launches search engine optimization campaigns and identifies areas for improvement. Runs cost-per-click campaigns.

Main activities

• analyzes online experience and online data, seeks to understand user behavior, reasons for attracting attention online, and other factors, helps to optimize the creation and impact of websites; 
• conducts optimal marketing research and applies strategies related to search engine processes, search engine marketing, seeks to increase online traffic and website traffic; 
• collects and integrates media content and texts into online and offline systems, websites, platforms, applications and social networks for publishing and distribution purposes;
• uses social media traffic, engages existing and potential customers and encourages their participation, uses discussion forums, online magazines and social communities, quickly reviews, becomes familiar with social web topics and opinions, and handles incoming information or requests; 
• advertises websites to users, business partners and search engines, optimizes website visibility for search engines, sends e-mail mails, sets prices, policies and performs marketing actions.

Characteristic competences

• analyze online data;
• perform search engine optimization;
• integrate content into a diverse medium;
• carry out marketing in social networks;
• increase the visibility of websites.