251305 - Web content manager

Develops web platform content in line with long-term strategic goals, policies and procedures for the organization's web content or its clients. Controls and monitors compliance with standards, legislation and privacy rules and ensures web optimization. Responsible for integrating the work of copywriters and designers into a final layout that meets corporate standards.

Main activities

• uses software, publishes, edits and changes content, performs technical maintenance from a central interface; 
• uses specialized content creation, content and terminology management, translation memory systems, language checking and editing tools, prepares and changes content, taking into account specialized standards; 
• approves content, verifies it against formal and effective quality, usability and applicable standards; 
• ensures that the content of the website is updated, is orderly, attractive and meets the needs of the target audience, the requirements of the company and international standards, checks links, determines the time and order of publication;
• conducts optimal marketing research and strategies related to search engine marketing, aims to increase online traffic and website traffic.

Characteristic competences

• use content management systems software;
• apply content creation tools;
• ensure content quality;
• manage internet content;
• perform search engine optimization.