243118 - Pricing specialist

Analyzes production costs, market trends and competitors, determines the right price, takes into account the brand and marketing concepts. Controls and coordinates the process of checking the prices of goods or services, makes recommendations on strategies for the prices of goods or services, analyzes and provides reports related to price changes.

Main activities

• applies various methods, determines the value of the product, takes into account market conditions, actions of competitors, production costs; 
• collects, evaluates and presents data on the target market and customers, carries out strategic development and feasibility studies, determines market trends;
• performs detailed financial analysis of the company, monitors pricing and strategies.
• makes price recommendations based on factors such as standard costs, promotions, freight, margin expectations and customer relationships;
• identifies and evaluates factors that may harm the success of the project or threaten the operation of the company.

Characteristic competences

• determine pricing strategies;
• conduct market research;
• perform financial analysis of pricing strategies;
• provide price recommendations;
• carry out a risk analysis.