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243113 - Electronic marketing specialist (manager)

Develops, implements and evaluates electronic marketing plans and projects. Assesses the opportunities of the business environment and the company, determines the appropriate market for new goods and services, determines and develops market opportunities for new and existing goods and services, uses e-mail, the Internet and social networks, sells goods and brands.


Main activities

• writes e-mails to target customers, manages customer e-mails related to the brand's e-mail marketing programs, aims to ensure higher profits and better communication with customers and their search;
• uses social media traffic, seeks to interest existing and potential customers and encourages their participation, uses discussion forums, online magazines and social communities, reviews social media topics and processes incoming information or requests;
• creates leisure or business digital marketing strategies, websites and solves mobile technology and social networking issues;
• analyzes online experience and online data, seeks to understand user behavior and reasons, optimizes website creation and impact;
• uses software, publishes, edits and changes content.

Characteristic competences

• carry out marketing by e-mail;
• carry out marketing in social networks;
• plan digital marketing strategies;
• analyze online data;
• use software for content management systems.

Versija: 2023
Pagrindinės grupės kodas: 2
Sub-major groups code: 24
Minor group code: 243
Unit group code: 2431