243290 - Other public relations specialists

This category includes other public relations specialists who are not listed in the 2432 subgroup „Public relations specialists“ and who plan, prepare, implement, and evaluate information and communication strategies that create a favorable attitude towards companies and other organizations, their products and services, as well as their role in the community and increased awareness of them.

Main activities

* plan and organize publicity campaigns and communication strategies;
* conduct public opinion research, analyzing results, planning public relations and sales promotion campaigns;
* organize special events, seminars, contests, and public events, select the most suitable distribution channel, anticipate necessary staff, increase prestige, and improve favorable public opinion;
* represent organizations and organize conversations with the media;
* participate in business, public, and other events, promote the organization.

Characteristic competences

* plan communication strategies;
* conduct public opinion research;
* organize events;
* represent the organization;
* participate in events.