243201 - Public relations specialist

Public relations specialists represent a company or organization by maintaining relationships with interested parties and the public. They use communication strategies to promote understanding about their clients and their image in favorable conditions.

Main activities

* plan, coordinate and implement public relations strategies, set goals, maintain relationships, communicate with partners, and disseminate information;
* professionally respond to media inquiries;
* collect information and write press releases, choose a suitable register for the target audience, and present the reports;
* advise companies or public organizations on public relations management, ensure effective communication with the target audience, and ensure the proper transmission of information;
* organize discussions with a group of journalists, publish announcements, and answer questions on specific topics.

Characteristic competences

* prepare public relations strategies;
* establish relationships with the media;
* prepare press releases;
* consult on public relations matters;
* organize press conferences.