122103 - Marketing (department) manager

The Marketing (department) manager plans, organizes, coordinates and manages the company's marketing activities. Implements the development of the company's service pricing and increases awareness of the target consumer groups about the products.

Main activities

* prepare the company's marketing strategies and plans and control their implementation;
* initiate the company's marketing actions or projects and coordinate informing the target consumer groups about the products;
* carry out the creation and management of customer education and loyalty programs;
* manage department employees, take care of their motivation and qualification improvement;
* prepare and manages the budget and ensure expense control;
* represent the company in marketing exhibitions, conferences and forums.

Characteristic competences

* cooperate in the development of marketing strategies;
* link marketing strategies with the overall strategy;
* coordinate the actions of the marketing plan;
* set measurable marketing goals;
* analyze customer survey results;
* prepare the annual marketing budget.