Public relations professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of businesses and other organizations, their goods and services, and their role in the community.
(a)     Tasks include -
planning and organizing publicity campaigns and communication strategies;
advising executives on the public relations implications of their policies, programs and practices preparing and controlling the issue of news and press releases;
undertaking and commissioning public opinion research, analyzing the findings and planning public relations and promotional campaigns;
organizing special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity;
representing organizations and arranging interviews with publicity media;
attending business, social and other functions to promote the organization;
commissioning and obtaining photographs and other illustrative material;
selecting, appraising and revising material submitted by publicity writers, photographers, illustrators and others to create favourable publicity.